Archive for November, 2004

EchoDitto on Fundraising Best Practices

EchoDitto (better known as a good chunk of Howard Dean’s online team) posted some fundraising best practices here.

Good stuff. Nothing outrageous, but steps you can implement in your fundraising today.

Thanks to the Silbatron for posting the link.

For the record, the rest of the Dean Team are at Blue State Digital.

I can say that I have had the pleasure of working with both firms and heartily recommend them both.

Update on Network-Centric Combat

The ever-brilliant Jim Moore posts this about Network-Centric Warfare referring to the NY Times article of the 13th. I had posted a link to a Special Forces essay on this topic this winter but, Moore raises a point = we should be working harder on Network-Centeric Peacemaking.

I need to do some research, but what forms would that take? Would it be similiar to the anti-globablization networks, or would it be a more low-intensity networking that would raise the social/political cost of warfighting?

Would our increased familiarity with each other be enough to deter future adverturing?

Dunno. Great post though. Go read.

UPDATE: Network-Centric Advocacy also responds to the NYT Article, but rather questions the effects of creating situational awareness for GOTV workers and other volunteers and staffers of campaigns.

I would think that is always a good thing - having the right info in the field IS a big deal but making sure to guard against info overload is a huge problem for us to work on.

One Hell of an EchoChamber

Jeff Jarvis notes that the $1.2 million fine levelled at Fox by the FCC for its airing of “Married by America” was begun by just three letters of complaint.

2 inidividuals wrote letters by themselves and the rest of the 90 complaints they received were identical form letters/faxes sent by various individuals. Makes you think for a second about the ROI of launching an online complaint drive, doesn’t it…

Mainstream This!

Media Post is reporting that a Nielsen // NetRatingsstudy concludes that online news readers are (gasp) mainstream. So much for online news being just for geeks, techies and early adopters…

More importantly, this solidifies the gut feeling a lot of us have in the online political industry, which is that online politics is no longer “cutting edge”, but rather something that is a crucial chunk in the campaigning toolbox that everybody will need to learn to deal with.

DVRs killing the reach of TV ads (Duh)

We all new it, but Magna Global (which sounds like a fake corporation - but isn’t) has published a Nielsen survey on people’s use of Digital Video Recorders (Tivo). Apparently , the longer people have them, the more likely they are to use them to skip commercials.

I am as shocked as you are.

Well, I am at least happy that there is some published survey data on the subject. As I tell my clients all the time, the best part about working online is that we can measure EVERYTHING. The scariest effect of DVRs, accourding to Nielsen, is that:

“DVRs only become a major threat to advertisers if we can’t measure how people are using them. As long as we know who is watching what, when, for how long, and what is being fast-forwarded and how often, the industry will adapt to new benchmarks and new viewing patterns as it always has,” he asserted.

Bring on the increased product placement.

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