Forrester Research
So, Forrester Research has published a report on blogging. The executive summary of this report from Charlene Li is:
Although Weblogs (blogs) are currently used by only a small number of online consumers, they’ve garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. In this document we recommend best practices, including a blogging code of ethics, and metrics that will show the impact of blogs on business goals.
I am interested to see the corporate take on blogging best practices, but save the $349, and check out
Zafar Shah’s primer from The Nonprofit Quarterly (hat tip to Network-Centric Advocacy).