Mainstream This!
Media Post is reporting that a Nielsen // NetRatingsstudy concludes that online news readers are (gasp) mainstream. So much for online news being just for geeks, techies and early adopters…
More importantly, this solidifies the gut feeling a lot of us have in the online political industry, which is that online politics is no longer “cutting edge”, but rather something that is a crucial chunk in the campaigning toolbox that everybody will need to learn to deal with.