Smallbrain Solutions

daaaaaaaaaaammmmmmmnnnnnnnnn.

Who knew it was that big or that SEMPO (the Search Engine Marketing Professional Organization) predicts that Advertisers (commercial and non-commercial) will INCREASE that by an average of 41% next year.

Summary report (published this month) is here. (PDF format)

If your organization isn’t using search engine marketing to collect new users/names, you should - it is pretty cheap and very easy to get started with. It takes time to really master it but you can realize gains pretty quickly.

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The Mobile Technology Webog makes me laugh.

They posted an article here

One of the oldest rules in the marketing or sales book, it that you talk to potential customers about the benefits of using something, not the product features.

The point of the article is to mock Ericsson for spending oodles of cash to prove that fundamental marketing maxim. It seems to me that I forget this a lot myself - being a geek and having to try and sell my clients on technological initiatives.

Maybe the Democratic Party should ponder that paragraph as well… the GOP seems to have it down pat, even if the conclusions fon’t follow from their proposals…

sorry. I will can the partisanship from now on…

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So, after the DNC sent out a crappy user survey this november (all text input, like someone is going to read hundreds of thousands of responses like that) and getting raked over the coals by Michael of EchoDitto (and others, but I like his best), they sent another email touting thir exploits and once again directing traffic to it.

sigh.

here is the form: http://www.democrats.org/feedback

I don’t mean to be snotty, but seriously. It isn’t very hard to design a REAL survey with quantifiable answers that you can actually use.

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As a loyal PalmOne fan and Treo 600 owner, I was intrigued to check out the marketing campaign for the new Treo 650. That campaign includes SeeTreo.com - a sort of “choose your own adventure” Flash site that takes you through your life if you shell out the dough to pick one up.

What if people were to create a similar campaign - “see your life if my opponent wins”?

hmmm….

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Media Daily News reports on a Report from Double-Click that commercial email revenues (er… revenues per email) dropped in the third quarter by 19% compared to Q3 last year. Open Rates have dropped as well, the average dropping from 37.1% open to 34.3%.

Of course, total email revenue continues to increase as the volume of commercial email has increased (you haven’t noticed that in your inbox, have you?). But the marginal return rates decreased.

One of the things that has been difficult in the online political world is to get organizations to share their open and click-through rate information. Smallbrain Solutions may try to start a quarterly survey to that effect…

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