Commercial Email Returns Drop Sharply
Media Daily News reports on a Report from Double-Click that commercial email revenues (er… revenues per email) dropped in the third quarter by 19% compared to Q3 last year. Open Rates have dropped as well, the average dropping from 37.1% open to 34.3%.
Of course, total email revenue continues to increase as the volume of commercial email has increased (you haven’t noticed that in your inbox, have you?). But the marginal return rates decreased.
One of the things that has been difficult in the online political world is to get organizations to share their open and click-through rate information. Smallbrain Solutions may try to start a quarterly survey to that effect…