Blindingly Obvious Marketing Wisdom
The Mobile Technology Webog makes me laugh.
They posted an article here
One of the oldest rules in the marketing or sales book, it that you talk to potential customers about the benefits of using something, not the product features.
The point of the article is to mock Ericsson for spending oodles of cash to prove that fundamental marketing maxim. It seems to me that I forget this a lot myself - being a geek and having to try and sell my clients on technological initiatives.
Maybe the Democratic Party should ponder that paragraph as well… the GOP seems to have it down pat, even if the conclusions fon’t follow from their proposals…
sorry. I will can the partisanship from now on…