Search Engine Marketing Hits $4bn.
daaaaaaaaaaammmmmmmnnnnnnnnn.
Who knew it was that big or that SEMPO (the Search Engine Marketing Professional Organization) predicts that Advertisers (commercial and non-commercial) will INCREASE that by an average of 41% next year.
Summary report (published this month) is here. (PDF format)
If your organization isn’t using search engine marketing to collect new users/names, you should - it is pretty cheap and very easy to get started with. It takes time to really master it but you can realize gains pretty quickly.