How to Multiply your AD Dollars (in case you were in a coma last summer…)
The Swift Boat Veterans for Truth taught us all a good lesson about how to make a very small ad buy go a long, long way.
Simply do a small run in the middle of nowhere on the cheap, then you will get thousands of plays and priceless earned media in the form of blog traffic, print articles, etc. etc. etc.
Well, the RNC managed the same thing this week. According to the Hotline on Call:
The RNC’s new TV ad in Las Vegas is little more than a deliberate poke in the eye to Min. Leader Harry Reid. According to a knowledgable Nevada source, the buy there is less than $5K for airing during the three network Sunday shows. And no buy in Reno, the more conservative market in the state. [MARC AMBINDER]
Be that a lesson to you. Again.