Facebook Social Ads
So, I have been testing Facebook Social Ads. I have to say that I LOVE the targeting platform. You can do some really interesting breakdowns of the facebook universe like Patrick Ruffini did here and get your ads really well targeted based on gender, networks, keywords, employer, age, relationship status and what-not.
The one thing that makes me a little worried is there reporting. Currently they are showing 99 impressions on the 14th, which is impossible since I started the ads this morning (November 16) at like 12.38 am. Also, these ads are driving traffic to a Facebook Page and it is saying the traffic stats are going to appear 48 hours late. That is going to be problematic. I assume that is going to get changed soon.
What I do know is that for a couple very specialized niches - one I can’t talk about yet and one that is for a college alumni group I was able to target down to a universe of like 1000 people each - which is amazing. Since I went with Cost-Per-Click, I’ll only pay for actual clicks. It should be exceedingly efficient. More later.