Seriously, Don’t Sockpuppet on Facebook (or anywhere else).
Target got caught recruiting folks to evangelize it on Facebook, but asked them to not disclose that they were getting prizes, CDs, etc. for their work. Bad call.
“Your Mission: try not to let on in the Facebook group that you are a Rounder,” the newsletter read. “We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops (and in the shower, and on the bus …). However, we want to get other members of the Facebook group excited about Target, too! And we don’t want the Rounders program to steal the show from the real star here: Target and Target’s rockin’ Facebook group. So keep it like a secret!”
Naturally, they got caught, which is what will happen most of the time. It is just too easy to track people down online. What’s more, it is actually almost better when you are working with candidates to let people know that you are connected with the campaign - since that helps it seem a little more organized. Oh well. Go read the rest of the article, though… very interesting. [via WOMMA]