http://www.smallbrain.net/blog/ a blog devoted to political campaign technology en-us 2004-12-14T14:31:13-05:00 http://www.smallbrain.net/blog/archives/000050.html daaaaaaaaaaammmmmmmnnnnnnnnn. Who knew it was that big or that SEMPO (the Search Engine Marketing Professional Organization) predicts that Advertisers (commercial and non-commercial) will INCREASE that by an average of 41% next year. Summary report (published this month) is here. (PDF... smallbrain 2004-12-14T14:31:13-05:00 http://www.smallbrain.net/blog/archives/000049.html The Mobile Technology Webog makes me laugh. They posted an article here One of the oldest rules in the marketing or sales book, it that you talk to potential customers about the benefits of using something, not the product features.... general smallbrain 2004-12-12T02:26:23-05:00 http://www.smallbrain.net/blog/archives/000048.html So, after the DNC sent out a crappy user survey this november (all text input, like someone is going to read hundreds of thousands of responses like that) and getting raked over the coals by Michael of EchoDitto (and others,... general smallbrain 2004-12-10T14:59:51-05:00 http://www.smallbrain.net/blog/archives/000047.html As a loyal PalmOne fan and Treo 600 owner, I was intrigued to check out the marketing campaign for the new Treo 650. That campaign includes SeeTreo.com - a sort of "choose your own adventure" Flash site that takes you... political technology smallbrain 2004-12-09T11:13:58-05:00 http://www.smallbrain.net/blog/archives/000046.html Media Daily News reports on a Report from Double-Click that commercial email revenues (er... revenues per email) dropped in the third quarter by 19% compared to Q3 last year. Open Rates have dropped as well, the average dropping from 37.1%... Traffic/Tracking smallbrain 2004-12-08T09:56:06-05:00 http://www.smallbrain.net/blog/archives/000045.html So, if you are like most new campaigns/organizations you want to get your site listed on the major search engines - fast. Well, if you need a quick how-to, check James Allen's article over at WebProNews. Here is basically what... Traffic/Tracking smallbrain 2004-12-07T00:24:01-05:00 http://www.smallbrain.net/blog/archives/000044.html Daily Caucus.com reports that the Thune campaign paid two bloggers to pump up Thune and rag on Daschle. No chump change, either... $35,000 worth. I don't even know where to begin. Thankfully, it appears that Professor John Lauck or Daschle... Blogosphere smallbrain 2004-12-06T14:40:55-05:00 http://www.smallbrain.net/blog/archives/000043.html EchoDitto (better known as a good chunk of Howard Dean's online team) posted some fundraising best practices here. Good stuff. Nothing outrageous, but steps you can implement in your fundraising today. Thanks to the Silbatron for posting the link. For... political technology smallbrain 2004-11-17T17:12:25-05:00 http://www.smallbrain.net/blog/archives/000042.html The ever-brilliant Jim Moore posts this about Network-Centric Warfare referring to the NY Times article of the 13th. I had posted a link to a Special Forces essay on this topic this winter but, Moore raises a point = we... general smallbrain 2004-11-16T13:44:57-05:00 http://www.smallbrain.net/blog/archives/000041.html Jeff Jarvis notes that the $1.2 million fine levelled at Fox by the FCC for its airing of "Married by America" was begun by just three letters of complaint. 2 inidividuals wrote letters by themselves and the rest of the... political technology smallbrain 2004-11-16T12:56:40-05:00 http://www.smallbrain.net/blog/archives/000040.html Media Post is reporting that a Nielsen // NetRatingsstudy concludes that online news readers are (gasp) mainstream. So much for online news being just for geeks, techies and early adopters... More importantly, this solidifies the gut feeling a lot of... political technology smallbrain 2004-11-15T10:53:07-05:00 http://www.smallbrain.net/blog/archives/000039.html We all new it, but Magna Global (which sounds like a fake corporation - but isn't) has published a Nielsen survey on people's use of Digital Video Recorders (Tivo). Apparently , the longer people have them, the more likely they... general smallbrain 2004-11-14T12:49:06-05:00 http://www.smallbrain.net/blog/archives/000038.html Micah Sifry points to an ACNielsen study (funded by eBAY) that ranks online community just below religious, community and social groups. Ok, that IS pretty broad, but participation in online communities OUTRANKS professional groups, activity groups, school volunteer groups and... political technology smallbrain 2004-11-12T11:06:50-05:00 http://www.smallbrain.net/blog/archives/000037.html There are certainly plenty of posts about election protection issues, and I am too lazy to post links to them here. Anyway, Network-Centric Adovcacy points out a quote from ABC news indicating that a large volume of emails is pushing... Blogosphere smallbrain 2004-11-12T10:31:23-05:00 http://www.smallbrain.net/blog/archives/000036.html Speaking of issue-spheres, David Weinberger of JOHO points to a post by Rebecca MacKinnon calling for a non-profit Blog Aggregator. A damn fine idea. Holy crap, nearly every word in that post is hyperlinked. jeez.... Blogosphere smallbrain 2004-11-11T17:28:52-05:00