As a loyal PalmOne fan and Treo 600 owner, I was intrigued to check out the marketing campaign for the new Treo 650. That campaign includes SeeTreo.com - a sort of “choose your own adventure” Flash site that takes you through your life if you shell out the dough to pick one up.
What if people were to create a similar campaign - “see your life if my opponent wins”?
hmmm….
EchoDitto (better known as a good chunk of Howard Dean’s online team) posted some fundraising best practices here.
Good stuff. Nothing outrageous, but steps you can implement in your fundraising today.
Thanks to the Silbatron for posting the link.
For the record, the rest of the Dean Team are at Blue State Digital.
I can say that I have had the pleasure of working with both firms and heartily recommend them both.
Jeff Jarvis notes that the $1.2 million fine levelled at Fox by the FCC for its airing of “Married by America” was begun by just three letters of complaint.
2 inidividuals wrote letters by themselves and the rest of the 90 complaints they received were identical form letters/faxes sent by various individuals. Makes you think for a second about the ROI of launching an online complaint drive, doesn’t it…
Media Post is reporting that a Nielsen // NetRatingsstudy concludes that online news readers are (gasp) mainstream. So much for online news being just for geeks, techies and early adopters…
More importantly, this solidifies the gut feeling a lot of us have in the online political industry, which is that online politics is no longer “cutting edge”, but rather something that is a crucial chunk in the campaigning toolbox that everybody will need to learn to deal with.
Micah Sifry points to an ACNielsen study (funded by eBAY) that ranks online community just below religious, community and social groups. Ok, that IS pretty broad, but participation in online communities OUTRANKS professional groups, activity groups, school volunteer groups and some other stuff.
Get thee a community-oriented site.